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Healthcare CRM

How to use a healthcare CRM

Using a CRM is still not commonplace in healthcare organizations.
Healthcare CRMs are trending up in usage for the past few years. Sure, larger hospitals with experienced marketing teams use CRMs (e.g. salesforce, microsoft dynamics, evariant etc).

However, we have not found the CRM awareness in smaller healthcare organizations.Continue readingHow to use a healthcare CRM

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Healthcare CRM

How to manage patient relationships with a CRM

We can talk about improving patient access, increasing patient volume, and patient satisfaction all day long. Almost all of this really ends up pointing us in the direction of patient relationship management. While it sounds like a new buzzword that is used to generate revenue for consultants, product developers, and speakers – and for some, that may be the case; however, for a medical practice endeavoring to stand out from the competition – i.e., to attract the patients the practice owners want and to retain existing patients – patient relationship management is necessary.Continue readingHow to manage patient relationships with a CRM

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Healthcare CRM Medical Marketing

HIPAA Compliant CRM – who, why, when to use a CRM

You need a HIPAA Compliant Patient CRM to be serious about medical marketing. There are no two ways about this. You cannot depend on your EMR for managing patient relationships. EMRs were created to move patient data away from paper copies to software – they were never built to be used for patient engagement, acquisition, retention, relationship management etc.Continue readingHIPAA Compliant CRM – who, why, when to use a CRM