Category: Medical Marketing

Looking to grow your healthcare business and want to get better at marketing? These guides are written by a former COO of a provider group in NYC. These are the guides that our patient contact center team follows to grow our healthcare customers’ businesses.

The following are a series of lessons in our medical marketing course.

1. Lesson 1 – Begin with “How to get more patients” that tells you how to break down marketing into B2B (business to business) and B2C (direct to patients)
2. Lesson 2 – Next, start with a simple marketing plan. Learn from this post on “How to create your medical marketing plan?”
3. Lesson 3 – Learn “How can a medical practice show up on google search results?”
4. Lesson 4 – Look at getting patient reviews. Learn from “How a medical practice can show up as more trustworthy to patients by getting patient reviews”
5. Lesson 5 – Takes you through “improving patient access with online appointments”
6. Lesson 6 – Starts you with one example of “How to grow by adding just one new referring physician partner per month”
7. Lesson 7 – Teaches you “How to use a simple CRM with referring provider data” to make your marketing job easier.
8. Lesson 8 – Here you will learn “How to market to referring providers via faxes, calls, emails”
9. Lesson 9 – Shows you the importance of physician liaisons. Learn How to market to referring providers via physician liaisons
10. Lesson 10 – What does a physician liaison need to do their job?. This is an important one to understand so that you empower your liaisons to be successful (in turn you will be successful).
11. Lesson 11 – teaches you “How to target the right contacts at your prospect referral partners”
12. Lesson 12 – This will show you “How to create a great physician referral marketing team”
13. Lesson 13 – Helps you understand “What does a referral coordinator need to do their jobs?”. This is crucial for you as a marketing manager or a physician leader. Why? Because referral coordinators and physician liaisons are part of a single team.
14. Lesson 14 – Same as with your liaisons, your referral team needs the right tools. Learn “How to empower your referrals team with the data and the tools they need to be effective”
15. Lesson 15 – Teaches you “How to market to your existing patients”. If you do this right, you will see GREAT results.
16. Lesson 16 – This will show you “How to increase patient visit volume by reappointing no shows “
17. Lesson 17 – Learn “ How to increase patient visit volume by recalling patients”. Sure to increase your visit volumes.
18. Lesson 18 – will walk you through “How to increase patient volumes by calling patients that never showed up “
19. Lesson 19 – this is a low hanging fruit. Learn how to “Use patient education to retain patients”
20. Lesson 20 – Learn “How to retain patients using a patient app”. If you put a tiny bit of effort into this, you will reap rewards
21. Lesson 21 – How to use telemedicine to get new patients. Learn How to market telehealth services
22. Lesson 22 – Goes a bit deeper into helping you prepare marketing data. Learn “How to use CMS data for medical marketing”
23. Lesson 23 – Helps you learn “How to send patient satisfaction surveys” . It’s not difficult and once you do this, you can even start sending CAHPS style surveys.
24. Lesson 24 – Here, we share Sample questions for patient satisfaction surveys and some tools you could use (including ours)
25. Lesson 25 – Takes you a bit deeper into niching down to market your specialty practice. Learn “How to market a specialty practice – Niche down ASAP “
26. Lesson 26 – Helps you a bit on “How to run community outreach with a patient contact center”. There will be more on this later as well.
27. Lesson 27 – Step by step process on “How to get more patient reviews”
28. Lesson 28 – Learn why closed loop referral management is super crucial “Closed Loop Physician Referral Management – why“
29. Lesson 29 – “How to grow your medical practice”. This is fantastic, comprehensive starter guide to growing your medical practice.
30. Lesson 30 – Understand the healthcare referral process and your practice will grow leaps and bounds. “Understanding the referral process”