For a sole provider practice, finding one’s niche is extremely important. This will keep the provider engaged in the care that they are providing, and – equally important – patients will notice that the provider is passionate about the care they are providing and, thus, the patient will be more likely to retain the relationship.Continue readingHow to market a specialty practice
Category: Medical Marketing
Learn more about medical marketing with our articles on marketing for today’s healthcare environment. These ideas for general practice marketing are geared towards healthcare marketers. These patient acquisition tips can also be implemented by practitioners and office managers if they are regimented enough.
Healthcare, in many respects, is becoming a more competitive industry for providers.
Health plans are increasingly narrowing down their offerings to smaller groups of providers. Clinically integrated networks are selecting preferred providers to be part of their organizations.
Meanwhile, employers are creating their own clinics, and groups of providers or health systems – and their preferred external partners – are entering into risk-based contracts or accountable care organization (ACO) arrangements with payers.
This new and more competitive model of healthcare is increasingly requiring providers or practices to focus on patient acquisition themselves.
This is especially true for primary care providers (PCPs) because under most health plan contractual relationships, it is to them who patients are attributed; thus, if they want to be successful, primary care providers especially – and other providers too – must know what type of patients they want and how to both bring them into the practice and how to keep them attributed to the PCP practice.
Every medical practice requires a patient acquisition strategy these days.
Doctors tend to forget that their medical practice is ultimately a business. Sure, they got into this profession / vocation based on their passion towards curing patients. However, that does not change the fact that the medical practice still needs to act and perform like a regular business.
As with any business, sales and customers are the oxygen that sustains life for the rest of the clinic. Likewise, as with other businesses, marketing is required if one wants to acquire sufficient customers to remain profitable.
Doing so requires not only a patient acquisition / medical marketing strategy but, also, a method for regularly tracking the return-on-investment (ROI) of the strategy to ensure that it is contributing to profitability and practice sustainability rather than just being another deadweight cost.
You need a HIPAA Compliant Patient CRM to be serious about medical marketing. There are no two ways about this. You cannot depend on your EMR for managing patient relationships. EMRs were created to move patient data away from paper copies to software – they were never built to be used for patient engagement, acquisition, retention, relationship management etc.Continue readingHIPAA Compliant CRM – who, why, when to use a CRM
Patient satisfaction surveys are important for your practice. They help you identify issues within your practice and to pinpoint improvement areas. Here are some sample survey questions to use.Continue readingSample questions for patient satisfaction surveys
Conducting patient satisfaction surveys can truly serve as a diagnostic tool for your practice and can help identify opportunities for improvement in care, reduce costs, monitor performance of health plans and provide a comparison across healthcare institutions. The goal of patient satisfaction survey is to assess your patient’s perception of the practice.Continue readingHow to send patient satisfaction surveys
Not many healthcare marketers can afford to buy healthcare data from the big guys like definitivehc.com, IQVIA etc. There’s no substitute for the clean, organized data that they have (of course, they have spent millions on preparing data that way). Continue readingHow to use CMS data for medical marketing
The beautiful thing about telemedicine is that it doesn’t have any boundaries around office locations (unlike the services you offer at your offices, telehealth can be delivered to anyone residing far away from your locations as well).Continue readingHow to market telehealth services
Retaining a patient for life is a lot easier if you are actually in regular touch with your patients without burdening to your providers. The easiest way to stay on top of existing patients’ minds is to allow them to get in touch with you securely. You can use the patient portal of your EMR to do so OR you can get one of the patient messaging apps as well.Continue readingHow to retain patients using a patient app
Retaining a patient for life is much easier than getting a new patient in your office. How do you stay in touch with your patient regularly while adding value to their lives? Leverage patient education emails and SMS to achieve the same. Continue readingUse patient education to retain patients
We have all had situations where patients had made appointments with our providers, but never really showed up for their first appointment (where we can bill as a “new patient visit”). Read this guide to bring them back to the practice. Feel free to use the sample CRM spreadsheet to fit your needsContinue readingHow to increase patient volumes by calling patients that never showed up
Let’s look at how to increase patient visit volume by recalling patients fallen out of care. Many practices we talk to, say that they are OK with the patient volume they get. We tend to work with practices that are looking to grow aggressively. If that’s you – then you could proceed reading, else this would be a waste of your time.Continue readingHow to increase patient visit volume by recalling patients