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Medical Marketing

How to market a specialty practice

For a sole provider practice, finding one’s niche is extremely important. This will keep the provider engaged in the care that they are providing, and – equally important – patients will notice that the provider is passionate about the care they are providing and, thus, the patient will be more likely to retain the relationship.Continue readingHow to market a specialty practice

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Healthcare CRM Medical Marketing

HIPAA Compliant CRM – who, why, when to use a CRM

You need a HIPAA Compliant Patient CRM to be serious about medical marketing. There are no two ways about this. You cannot depend on your EMR for managing patient relationships. EMRs were created to move patient data away from paper copies to software – they were never built to be used for patient engagement, acquisition, retention, relationship management etc.Continue readingHIPAA Compliant CRM – who, why, when to use a CRM

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Medical Marketing

Sample questions for patient satisfaction surveys

Patient satisfaction surveys are important for your practice. They help you identify issues within your practice and to pinpoint improvement areas. Here are some sample survey questions to use.Continue readingSample questions for patient satisfaction surveys

Categories
Medical Marketing

How to send patient satisfaction surveys

Conducting patient satisfaction surveys can truly serve as a diagnostic tool for your practice and can help identify opportunities for improvement in care, reduce costs, monitor performance of health plans and provide a comparison across healthcare institutions. The goal of patient satisfaction survey is to assess your patient’s perception of the practice.Continue readingHow to send patient satisfaction surveys

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Healthcare IT Medical Marketing

How to use CMS data for medical marketing

Not many healthcare marketers can afford to buy healthcare data from the big guys like definitivehc.com, IQVIA etc. There’s no substitute for the clean, organized data that they have (of course, they have spent millions on preparing data that way). Continue readingHow to use CMS data for medical marketing

Categories
Medical Marketing Telemedicine

How to market telehealth services

The beautiful thing about telemedicine is that it doesn’t have any boundaries around office locations (unlike the services you offer at your offices, telehealth can be delivered to anyone residing far away from your locations as well).Continue readingHow to market telehealth services

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Medical Marketing

How to retain patients using a patient app

Retaining a patient for life is a lot easier if you are actually in regular touch with your patients without burdening to your providers. The easiest way to stay on top of existing patients’ minds is to allow them to get in touch with you securely. You can use the patient portal of your EMR to do so OR you can get one of the patient messaging apps as well.Continue readingHow to retain patients using a patient app

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Medical Marketing

Use patient education to retain patients

Retaining a patient for life is much easier than getting a new patient in your office. How do you stay in touch with your patient regularly while adding value to their lives? Leverage patient education emails and SMS to achieve the same. Continue readingUse patient education to retain patients

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Medical Marketing

How to increase patient volumes by calling patients that never showed up

We have all had situations where patients had made appointments with our providers, but never really showed up for their first appointment (where we can bill as a “new patient visit”). Read this guide to bring them back to the practice. Feel free to use the sample CRM spreadsheet to fit your needsContinue readingHow to increase patient volumes by calling patients that never showed up

Categories
Medical Marketing

How to increase patient visit volume by recalling patients

Let’s look at how to increase patient visit volume by recalling patients fallen out of care. Many practices we talk to, say that they are OK with the patient volume they get. We tend to work with practices that are looking to grow aggressively. If that’s you – then you could proceed reading, else this would be a waste of your time.Continue readingHow to increase patient visit volume by recalling patients