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Medical Marketing Telemedicine

Lesson 21 – How to market telehealth services

The beautiful thing about telemedicine is that it doesn’t have any boundaries around office locations (unlike the services you offer at your offices, telehealth can be delivered to anyone residing far away from your locations as well).

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Medical Marketing

Lesson 20 – How to retain patients using a patient app

Retaining a patient for life is a lot easier if you are actually in regular touch with your patients without burdening to your providers. The easiest way to stay on top of existing patients’ minds is to allow them to get in touch with you securely. You can use the patient portal of your EMR to do so OR you can get one of the patient messaging apps as well.

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Medical Marketing

Lesson 19 – Use patient education to retain patients

Retaining a patient for life is much easier than getting a new patient in your office. How do you stay in touch with your patient regularly while adding value to their lives? Leverage patient education emails and SMS to achieve the same.

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Medical Marketing

Lesson 18 – How to increase patient volumes by calling patients that never showed up

We have all had situations where patients had made appointments with our providers, but never really showed up for their first appointment (where we can bill as a “new patient visit”). Read this guide to bring them back to the practice. Feel free to use the sample CRM spreadsheet to fit your needs

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Medical Marketing

Lesson 17 – How to increase patient visit volume by recalling patients

Let’s look at how to increase patient visit volume by recalling patients fallen out of care. Continue readingLesson 17 – How to increase patient visit volume by recalling patients

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Medical Marketing

Lesson 16 – How to increase patient visit volume by reappointing no shows

We all struggle with no-show patients. Here’s how you can re-appoint patients per month simply by mining the data in your EPM. This works well if you are willing to put a little bit of time and effort into it.

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Medical Marketing

Lesson 12 – How to create a great physician referral marketing team

Learn how to create a great performing physician referral marketing team – referral coordinator, front desk, physician liaison.. who else?Continue readingLesson 12 – How to create a great physician referral marketing team

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Medical Marketing

Lesson 15 – How to market to your existing patients

Here are a few things to do to market to your existing patients, bring them back to the practice and at the same time, provide “managed care” even if you are not a PCMH.
1. Asking patients for referrals.
2. Regimented re-appointing of no show patients
3. Regimented re-appointing of patients that cancel appointments
4. Reactivating patients that have fallen out of care.

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Medical Marketing

Lesson 14 – How to empower your referrals team with the data and the tools they need to be effective

Learn how to empower your referrals team with the data and the tools they need to be effective? Use our physician referral management toolContinue readingLesson 14 – How to empower your referrals team with the data and the tools they need to be effective

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Medical Marketing

Lesson 13 – What does a referral coordinator need to do their jobs?

A referral coordinator needs a system to monitor and manage referring provider originated referrals and the latest status of each patient referred.Continue readingLesson 13 – What does a referral coordinator need to do their jobs?