Patients have changed the way they shop for healthcare. They have changed the way they look for doctors. Patients have very little patience these days. When a patient is looking for a doctor and your business listing does show up, you need to allow your patient to request an appointment online – while they are searching.Continue readingImprove patient access with online appointments
One of the biggest contributors to being found near the top of search results, in google search results “local pack “ and also to compete effectively with the several other choices that patients have – PATIENT REVIEWS. You can, of course, choose to have reviews on various websites like zocdoc, ratemds, healthgrades, caredash , Yelp etc, but in our opinion, nothing trumps google reviews and Facebook reviews. That’s our opinion.Continue readingHow a medical practice can show up as more trustworthy to patients by getting patient reviews
How do you take your high level marketing plan and create actionable steps out of it? You will have your own set of goals, plans and accompanying steps to take. Let’s walk through the example shared before. Follow this example as a framework to set up your own marketing goals, plans, actionable steps yourself (as a team).Continue readingHow can your medical practice show up on google search results?
A marketing plan doesn’t have to be an extensive document or a powerpoint presentation at all. It simply has to be written down and referred to throughout the year. That’s it. Commit to doing just that.Continue readingHow to create your medical marketing plan?
Take a moment to think this through. You get patients from B2B marketing (business to business) – aka marketing to other physicians and businesses AND B2C (business to consumer) marketing – aka marketing to prospective patients directlyContinue readingHow can you get more patients
Here’s a short guide on how to increase patient appointments. There are several ways, as you can read in our comprehensive medical marketing guide. This article will show you how to get more patients by recalls, reducing no-shows, re-appointing cancelled patients. Continue readingHow to increase patient appointments right from your EMR
Medical marketing becomes a LOT easier if your patients are leaving great reviews and your practice reputation is awesome. That’s not a secret. Here are some tips and tricks on how to get more patients by managing your medical practice reputation.Continue readingHow to get more patient reviews
Being adept at physician referral management and patient referral management can grow your medical practice tremendously. We have covered this in our medical practice marketing guide as well. Continue readingPhysician Referral Management – people, processes, technologies