Categories
Medical Marketing

Lesson 8 – How to market to referring providers via faxes, calls, emails

It’s pretty basic and simple, however, your team does need to be regimented about it. Set aside a few hours per day, every single week or have a person dedicated to this function, Have a marketing one pager that introduces your practice / medical services ready to go with some stats/numbers to speak of… more..Continue readingLesson 8 – How to market to referring providers via faxes, calls, emails

Categories
Medical Marketing

Lesson 7 – How to market your practice using a simple CRM with referring provider data

Many practices make the mistake of not being organized about their physician marketing program. They gather information here and there, download PDFs, print them out, then sort of mark the providers their rep has visited or the ones they have called to introduce themselves. That is not the way to approach marketing. You can certainly start that way, but very soon you are going to forget who you contacted, who you didn’t, how many times you contacted someone etc.Continue readingLesson 7 – How to market your practice using a simple CRM with referring provider data

Categories
Medical Marketing

Lesson 6 – How to grow by adding just one new referring physician partner per month

Here’s an example of how you can achieve your SMART goal “I want to add one new referring physician partner per month”. Start with a list of referring physician prospects from NPI database, google, business listing websites or payer provider directories.Continue readingLesson 6 – How to grow by adding just one new referring physician partner per month

Categories
Medical Marketing

Lesson 28 – Closed Loop Physician Referral Management – why

Being adept at physician referral management and patient referral management can grow your medical practice tremendously. We have covered this in our medical practice marketing guide as well. Continue readingLesson 28 – Closed Loop Physician Referral Management – why